The income potential for life coaches can vary widely depending on factors such as experience, expertise, niche, location, and the ability to attract and retain clients. According to industry sources, life coaches in the United States typically charge anywhere from $50 to $300 per hour for their services, with some experienced coaches charging even higher rates.

As a rough estimate, a full-time life coach working 40 hours per week at an average rate of $100 per hour could potentially earn around $200,000 per year before expenses. Many life coaches do not work full-time or may charge lower rates, so actual earnings can vary significantly.

Many life coaches supplement their income through other means, such as group coaching programs, online courses, speaking engagements, books, and other products or services. Diversifying your income streams can help increase your overall earning potential as a life coach.

Overall, the income potential for life coaches is largely dependent on individual factors and the ability to effectively market and sell their services. With the right skills, mindset, and approach, it is possible to build a successful and lucrative career as a life coach.