How Much Do Business Coaches Charge In South Africa?

How Much Do Business Coaches Charge In South Africa

The fees charged by business coaches in South Africa can vary widely depending on several factors, including the coach’s experience, qualifications, the specific services offered, and the duration and frequency of the coaching sessions.

Here’s an overview of the pricing landscape for business coaching in South Africa, based on information available up to April 2023…

1. Hourly Rates

Business coaches may charge an hourly rate, especially for one-off consultations or specific advisory services. Rates can range from:

  • ZAR 500 to ZAR 2,000 for less experienced coaches.
  • ZAR 2,000 to ZAR 5,000 or more for highly experienced coaches with a strong track record and specialized expertise.

2. Package Deals

Many coaches offer packages that include a set number of sessions (e.g., 5, 10, or more) over a specified period, often at a discounted rate compared to hourly billing. Package prices can vary significantly but might range from:

  • ZAR 5,000 to ZAR 20,000 for entry-level packages.
  • ZAR 20,000 to ZAR 50,000 or more for extensive packages offered by top-tier coaches, including additional resources like assessments, email support, and access to exclusive content.

3. Monthly Retainer

Some business coaches work on a monthly retainer basis, providing ongoing support, strategy sessions, and sometimes on-call advice. Monthly retainers can range from:

  • ZAR 3,000 to ZAR 10,000 for emerging coaches.
  • ZAR 10,000 to ZAR 30,000 or more for seasoned coaches with extensive experience and a proven track record of success with previous clients.

4. Results-Based Pricing

Although less common, some coaches offer a results-based pricing model, where the fee is partially dependent on achieving specific agreed-upon outcomes. This model can be attractive to clients but is more complex to structure.

5. Workshops and Group Coaching

For workshops, seminars, or group coaching sessions, prices can vary widely based on the event’s length, content, and the coach’s profile. Participants might pay anywhere from ZAR 500 to several thousand rands per person for these group formats.


  • Experience and Specialization- Coaches with extensive experience and those who specialize in a particular area of business coaching (e.g., executive coaching, startup coaching) tend to charge more.
  • Client Testimonials and Success Stories- Coaches who can demonstrate clear ROI for their clients through testimonials or case studies may command higher fees.
  • Location- While coaching is increasingly delivered online, coaches based in larger cities like Johannesburg, Cape Town, or Durban may charge more due to higher demand and living costs.

To discuss fees, services included, and expected outcomes with the coach beforehand to ensure clarity and alignment of expectations. The cheapest option isn’t always the best when it comes to coaching services. The value a coach provides in terms of expertise, guidance, and results should be a key consideration in your decision-making process.