The amount Coach pays influencers can vary widely depending on factors such as the influencer’s reach, engagement rate, niche, and the scope of the campaign. Coach may negotiate payment terms with influencers based on the specific goals and objectives of the campaign.
In general, influencer payments can range from a few hundred dollars to several thousand dollars per post or collaboration, with top-tier influencers commanding higher fees. Some influencers may also receive non-monetary compensation, such as free products, experiences, or exposure to a wider audience.
Influencer rates are not standardized and can vary based on the influencer’s individual circumstances and negotiation skills. Influencer marketing platforms or agencies may charge fees or take a percentage of the payment for facilitating collaborations between brands and influencers.
Overall, the cost of working with influencers depends on various factors, and brands like Coach typically determine influencer compensation based on the value the influencer can provide to their campaign and the budget allocated for influencer marketing.